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Pure Storage’s Evergreen Storage Program – A Marketing Solution to Engineering Problems

first_imgLet’s break down each Evergreen Gold ‘feature’ and see what it provides, why it’s needed and the hidden costs and issues you won’t hear about from Pure.Now let’s compare Pure’s Evergreen Gold approach to Dell EMC’s Future Proof approach for the most common customer scenarios.Find more details on Dell EMC’s full Future Proof customer loyalty program here!So, what have we learned about Pure’s Evergreen Gold?Free Every Three: Free Every Three is not ‘free’. We learned that you need to buy Evergreen Gold just to qualify and need to renew Evergreen Gold for another 3 years, 6 years total, to get the ‘free’ controllers. In many ways Free Every Three is really just a form of ‘pre-payment’ for the controllers you may need after 3 years.Upgrade Flex & Capacity Consolidation: At their essence, both Upgrade Flex and Capacity Consolidation are both REBUY programs.  You are buying newer controllers and capacity to replace what you have already purchased.  This is the very thing Pure says their Evergreen Storage avoids.  Just because Pure claims to provide ‘some’ credit for the replaced controllers and/or capacity doesn’t change the fact it is still a rebuy program.Our recommendation: do your homework and don’t be afraid to ask Pure some hard questions about their Evergreen Gold subscription…Questions to Ask PureCan you show me exactly how much Evergreen Gold’s Free Every Three will save me versus Evergreen Silver and simply buying new controllers IF I ever need them?Can you explain how I am not essentially ‘rebuying’ controllers and/or capacity, with trade-in credits, when I use Upgrade Flex or Capacity Consolidation?Can you explain why I need to purchase more capacity when I use Upgrade Flex to get faster controllers?Why do I need to purchase a new Evergreen Gold 3 year subscription to use Upgrade Flex?Watch for more detailed blogs de-mystifying Pure’s Evergreen Gold program and comparisons of how it stacks up to Dell EMC’s Future Proof Loyalty Program.For information on Dell EMC’s storage solutions click here.For details of Dell EMC’s Future Proof Data Storage Loyalty Program click here. Pure Storage (“Pure”) makes a lot of noise about their Evergreen Storage program.  With bold claims like “never rebuy a TB you’ve purchased, never do a data migration again and never do another forklift upgrade”, but the devil, and more importantly, the customer costs are in the details.  We think after reviewing the facts you will come to the same conclusions we have.  At its core Evergreen Storage – in our opinion –  is a marketing program with features designed to overlook architectural shortcomings by focusing on specific customer benefits, while netting Pure high profit margins and locking in customers!Why Did Pure Need to Invent the Evergreen Storage ProgramPure continuously markets that Evergreen isn’t just a program it’s also how they engineer their FlashArray product.  To keep their FlashArray product design simple to upgrade, while keeping data in place, they had to make some architectural choices that would enable that goal.  However, along with those architectural decisions came some inherent limitations that they needed to market and sell around.  This is where the Evergreen Storage comes into playSo, what are some of the architectural decisions Pure made a long time ago to enable their ‘evergreen’ storage, for the FlashArray product line, and what are some of the consequences of those decisions?Architectural DecisionsPure chose to use a dual controller active-passive architecture, which dramatically simplifies their design goal of being able to do Data-In-Place controller upgrades with no down time.  They simply upgrade the passive controller first, then make it the active controller so they can upgrade the other controller.To get around some of their inherent performance issues, Pure now uses their own proprietary NVMe flash modules (X50, X70, X90), instead of industry standard flash drives, which means that they now have to do all the flash memory management, which can further affect performance.Consequences of Those DecisionsPerformance is bottlenecked by how powerful the one active controller is. Remember, that single active controller must handle all normal controller activity as well as do all the management of their proprietary flash modules.  The only way to increase horsepower is by upgrading the controller.  Are you starting to see the need for the Evergreen Gold Program now (Free-Every-Three, Upgrade Flex)?Scaling capacity is limited by how much capacity a FlashArray’s single active controller can manage and the amount of flash modules its able to support.Once you max out the amount of capacity the FlashArray can handle, the only way to scale capacity any higher is by swapping higher capacity flash modules into the system to replace the lower capacity flash modules.So, how does Pure get around these limitations while trying to make money along the way?  Yep, you guessed it, Evergreen Gold and its 3 ‘pay-as-you-grow’ features – Free Every Three, Upgrade Flex and Capacity Consolidation.What Exactly are Pure’s Evergreen Storage Claimslast_img read more

Cafés, villas shuttered as West Java steps up COVID-19 enforcement

first_imgBogor Satpol PP head Agus Ridhollah said his personnel had given a strict warning to the owners of the villas to prevent any future PSBB violations. He went on to say that prior to the closure, the joint team – consisting of officers from the local Satpol PP, the National Police and the Indonesian Military – had inspected the café and had discovered numerous violations of health protocols.“This will prompt an evaluation by the Bekasi administration,” he said, adding that the limited number of field officers had made it difficult to catch every PSBB violation.Tri called on the public to contribute to the ongoing mitigation efforts and report activities that were detrimental to public health and safety through an official channel provided by the administration.The Bogor Satpol PP closed down 10 villas and lodgings in North Tugu, Cisarua, following reports of violations of local COVID-19 protocols. Several West Java regional administrations have stepped up efforts to ensure compliance with large-scale social restrictions (PSBB) as COVID-19 cases continue to mount throughout Greater Jakarta.The Bekasi Public Order Agency (Satpol PP) shut down a crowded café in Grand Galaxy City, South Bekasi, on Saturday evening after footage showing scores of people gathering at the venue went viral on social media.“A joint team sealed a café based on a tweet and an accompanying photo attachment of a music concert,” Bekasi Deputy Mayor Tri Adhianto said on Sunday, as quoted by tempo.co.center_img “We [sealed the villas] after an enforcement unit found that the owners had been renting the villas and [lodgings] to the public,” Agus said on Sunday.He said the owners had failed to abide by Bogor Regent Regulation No. 60/2020 on PSBB, which prohibited the renting of villas and accommodations to curb the spread of COVID-19.The local Satpol PP, according to Agus, had also been cracking down on other local businesses found to have violated health protocols.As of Sunday, West Java had recorded 20,954 confirmed COVID-19 cases with 387 deaths. (rfa)Topics :last_img read more

Eagles Maintain Unbeaten Streak, Soar over Hawks

first_imgThe Eagles dominated to near–embarrassing degree against the fellow West Africans, who featured at the Africa Cup of Nations in Gabon earlier in the year.On a day that NFF President Amaju Pinnick, 2nd Vice President Shehu Dikko and Aiteo Group chieftains Francis Peters and Andrew Onyearu had gingered the players and technical crew with assurances that money would no longer be a problem, following the five-year partnership agreement between the NFF and the foremost energy solutions company in April, the ever –businesslike Oghenekaro Etebo got the better of goalkeeper Alhassani in the 27th minute and laid for Kelechi Iheanacho to tap into the net for Nigeria’s third.Victory means the three–time African champions remain unbeaten in all their eight matches over the past one year, winning six of those and scoring 15 goals while conceding only five.The triumph also came on a day that Nigeria moved two steps up in the monthly FIFA ranking to 38th, and 4th in Africa.English Premiership club West Ham’s target Kelechi Iheanacho has now scored seven goals in 10 matches for the Super Eagles, including scoring in seven of the last eight matches.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram INTERNATIONAL FRIENDLYThree goals in under half an hour, including a brace by Leicester of England’s Ahmed Musa steered the Super Eagles past the Hawks of Togo 3-0 in an international friendly in Paris yesterday evening.Musa slotted past goalkeeper Fatao Alhassani as early as the third minute, after a marvelous job by English FA Cup champion Arsenal FC’s Alex Iwobi. Iwobi also provided the assist for the second goal by Musa 15 minutes later.last_img read more