1) Communicate expectationsMake it clear that collaboration is the minimum standard in your team. While an individual’s workload is enough to create an system of isolation at work, if collaboration is made a core value and integrated into everyone’s workflow, then employees are less likely to view it as a deterrence to their individual jobs.2) Set team goalsIndividual success is never a bad thing, but only rewarding a single person success may deter the idea of collaboration. Ideally you want to get the team to focus on goals and keep individual efforts aligned while rewarding both individuals and the team for meeting desired outcomes.3) Foster the right atmosphereMake it known that your team is filled with diverse and unique perspectives. Allow team members to question and brainstorm in a non-judgmental framework reinforcing that all ideas are valued.4) Establish cohesionInclude every person on the team in as many large decisions as possible. To increase participation in any collaborative effort, those involved need to feel as though they have the ability to drive change on a large scale. Being able to weigh in on something potentially out of their expertise is just another way to show all opinions are valued.5) Leverage individual strengthsPosition each team member for success by assigning tasks that play to their respective strengths. Defining the team’s goals and each of the members respective roles ensures accountability. With everyone working toward achieving the same thing with the knowledge of who is doing what to help them get there, the accountability is built in. A truly collaborative team manages itself. 63SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Randall Smith Randall Smith is the co-founder of CUInsight.com, the host of The CUInsight Experience podcast, and a bit of a wanderlust.As one of the co-founders of CUInsight.com he … Web: www.CUInsight.com Details
He has never won a Grammy. In fact, he has never managed to receive a single nomination for Best Rap Album. Hell, Puff Daddy was able to win the damn thing! So why should we look to the “D-O-double-G” for marketing advice? Because awards aren’t everything. Success is.At 44 years old, Snoop has about $145 million in the bank. He can charge upwards of $100k per concert. He is preparing to feature in his 36th (yes, 36th) feature film — a sequel to Straight Outta Compton. Unlike his rapper counterparts, he hasn’t sold any companies but he has managed to attain something much more impressive than a spot in the Billionaire Rappers Club— he’s attained permanent cultural relevancy. How has he done it? What can you learn from him?Bringing it to MarketStrategy, mainly collaboration with different artists, is fast becoming Snoop’s go-to way to gain attention from followers. How often do you launch a new product or service, with little notice or fanfare, only to be disappointed six months later when members are still acting surprised about this great new thing you’re offering? Smaller credit unions should pay particularly close attention to partnering with others, especially since “Snoop Dogg marketing” costs few dollars and only needs some elbow grease to get going.An example of this is the “Great Gas Giveaway” we helped organize with about a dozen marketers and the South Carolina Credit Union League. We announced free gas to the first 100 people who showed up at a particular gas station. We tipped the media off the evening before to have almost every media outlet in town covering the event and talking about this great thing the local credit unions were doing. For $2,000 in gas money, we earned over $50,000 in free press for the Credit Unions of South Carolina. What new product or service are you offering that needs some free press, and a lot of it?Leverage the Big DoggsThere is no other rapper better at leveraging other people for marketing than Snoop Dogg. After rapping for more than 20 years, nobody has been able to match his hustle or work with as many people. Snoop Dogg has been featured on more songs than any other rapper. By collaborating with other musical artists of various genres, Snoop can introduce his music to people who would have never listened to him in the first place. What a creative way to find new fans!Often times, when we’re looking to increase member-growth at one of our credit unions, we’ll choose a well-organized non-profit organization with a huge following. Then we present a collaborative promotion to them. It could be as simple as “for every auto loan we do in X month, we’ll donate $25 to your organization.” The catch? We ask the non-profit to promote this to their followers and supporters as well. You could easily replace auto loans with new memberships, checking accounts, or debit card swipes. The important thing is to expose new eyes to your brand by associating it with something positive.How can you sum up Snoop’s successful marketing idea? “The best marketing tactic is not to ask, but to give.” Stop begging for auto loans or new members. Start collaborating and giving. Soon you’ll start receiving. 56SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bo McDonald Bo McDonald is president of Your Marketing Co. A marketing firm that started serving credit unions nearly a decade ago, offering a wide range of services including web design, branding, … Web: yourmarketing.co Details
76ers rumors: Philadelphia sends Jimmy Butler to Heat in sign-and-trade, inks Al Horford to 4-year deal Here are three takeaways from free agency so far:The Nets are winningIt appears like Brooklyn is acquiring two of the top three free agents that hit the market this summer in Kevin Durant and Kyrie Irving.Both Durant and Irving are prepping to sign multi-year deals, according to ESPN, which will surely make the Nets a top contender in the Eastern Conference for years to come. Related News Knicks address missing out on Kevin Durant, Kyrie Irving: ‘We continue to be upbeat and confident’ Free agents Kevin Durant and Kyrie Irving are taking less than the max to allow DeAndre Jordan to get the $10M annual salary with Brooklyn, league sources tell ESPN.— Adrian Wojnarowski (@wojespn) July 1, 2019Even though Durant likely won’t play at all in 2019-20 because of his Achilles injury, Brooklyn has a lethal mix of star power and developing young talent that seems poised to make some noise.Utah is sneakily making significant upgradesThe Jazz didn’t sign the biggest superstars available, but did acquire some quality players that could make them considerably better next season.Utah traded with the Grizzlies to bring in a talented, all-around point guard in Mike Conley to pair with Donovan Mitchell in its backcourt. It also reportedly acquired an underrated wing in 6-8 Bojan Bogdanovic.Conley is a much better scorer than Ricky Rubio and will give the Jazz a higher offensive ceiling. Bogdanovic shot 42.5% from behind the arc in 2018-19 and has solid versatility, which will allow him to play at three different positions.The Jazz got better at two starting spots and finished fifth in the Western Conference last year. They are a serious threat to surpass that mark in 2019-20, and they did this without losing any major pieces.Things don’t look good for the KnicksNew York was rumored to be among the favorites to land Durant and Irving all year, but obviously that didn’t work out.It moved Kristaps Porzingis to Dallas in what was likely an attempt to free up max slots for stars, but reportedly hesitated to offer Durant max money. The Knicks were also hoping to get former Duke star Zion Williamson in the 2019 NBA Draft but got RJ Barrett at No. 3 overall instead. NBA free agency officially began Sunday, and it was eventful.Quite a few teams made notable moves to adjust their rosters, and some had more desirable outcomes than others. Barrett is still an elite prospect, but Kevin Knox, Dennis Smith Jr., Mitchell Robinson and Allonzo Trier probably won’t help him turn New York into a contender anytime soon. Reportedly landing Julius Randle was a bright spot for the Knicks, but their free agency looks like it will be extremely underwhelming, considering the expectations they started the year with.