by Phindi MadunaOn 14 June 2018, Brand South Africa partnered with the Sunday Times Generation Next and HDI Youth Marketers to host the 14th Sunday Times Youth Marketing Conference, Interactive Showcase and Awards. The collaboration with Generation Next is a way to ensure that relationships with key stakeholders are maintained to create an inspiring narrative for the Nation Brand.The Generation Next survey is the leading barometer of youth opinion towards brands in South Africa. Brand South Africa is honoured to partner with this initiative that promotes how young people see and and experience brands this opens up opportunities on what the country has to offer.The three part engagement began with a Youth Marketing Conference where a variety of industry experts shared their research findings, experiences, trends and insights. The discussion focused on various aspects of youth marketing such as the ethical aspects of youth marketing, youth entrepreneurship, digital marketing, youth media consumption and technology trends.Brand South Africa’s Research Manager, Leigh-Gail Peterson was part of a panel that discussed youth trends and insights that help brands build sustainable relationships. “Research methods must evolve with the dynamic audiences. Data collection methods for example must adapt and be flexible. This includes the mediums that we utilize when we collect data. Social media is one such tool that we cannot over look when collecting data in today’s research environment” said Peterson.Source: Brand South AfricaThe panel discussion was followed by an Interactive Showcase where youngsters had an opportunity to experience several brands including Brand South Africa at the Play Your Part exhibition. They shared their acts of active citizenship and pledged to play their part in their respective communities.Source: Brand South AfricaThe day ended on a high note with an energy charged Awards Ceremony. Some of the winners included South African brands like Metro FM, First National Bank, DSTV, Mr Price, Mall of Africa, Dischem, Engen, Spur Restaurants and Pick ‘N Pay; with Nike winning the overall coolest brand for 2018. Local personalities who also walked away with awards were rapper Nasty C, DJ Black Coffee and Gqom Star Babes Wodumo.Source: @ST_GenNext Twitter PageBrand South Africa extends a big congratulations to all the brands and personalities who continue to put South Africa on the global stage and take charge in contributing towards building a positive nation image. As the custodian of the Nation Brand, we celebrate brands that contribute positively towards the country’s reputation.
LATEST STORIES View comments Wintry storm delivers US travel woes before Thanksgiving Sports Related Videospowered by AdSparcRead Next Photo by Tristan Tamayo/INQUIRER.netANTIPOLO CITY—University of the Philippines finally got into the winners’ circle eight games into its campaign after a five-set shocker over University of the East, 25-20, 22-25, 25-20, 19-25, 15-11, in the UAAP Season 81 men’s volleyball tournament Sunday at Ynares Center here in Antipolo.John Millette led the Fighting Maroons with 22 points as they stopped their seven-game skid for a 1-7 record.ADVERTISEMENT Google Philippines names new country director Trump tells impeachment jokes at annual turkey pardon event Chris Dumago led the Green Archers’ four-pronged attack with 18 points with Billie Anima adding 12 points and the pair of John Delos Reyes and Geraint Bacon pitching in 10 points apiece.The Green Archers improved to 3-5 tying the Tiger Spikers at the fifth spot of the standings.Joshua Umandal had a game-high 21 points for UST.ADVERTISEMENT Don’t miss out on the latest news and information. “There were a lot of factors that contributed to our struggles in the first round but there was still the motivation in our players that they really wanted to get our first win,” said head coach Rald Ricafort.“There are still some minor details that we have to fix but everything clicked today.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsNicolo Consuelo and Jerry San Pedro added 14 points apiece for the Fighting Maroons.In the other game, De La Salle upset University of Santo Tomas in four sets, 27-25, 25-22, 22-25, 25-23. Carsen Edwards leads Purdue to rout of reigning champ Villanova MOST READ Colombia protesters vow new strike after talks hit snag Trending Articles PLAY LIST 00:50Trending Articles01:00Chief Justice Peralta on upcoming UAAP game: UP has no match against UST01:27Filipino athletes get grand send-off ahead of SEA Games02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Cayetano: Senate, Drilon to be blamed for SEA Games mess Panelo: Duterte ‘angry’ with SEA Games hosting hassles Private companies step in to help SEA Games hosting Bloomberg: US would benefit from more, not fewer, immigrants