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Obama gears up for tax reform

first_imgby: Nicholas BallasyPresident Obama said Friday he would like to work with the incoming Republican-led Congress on tax reform next year.Obama was asked if the new Congress presents a better opportunity for tax reform next year.“I think an all Democratic Congress would have been provided an even better opportunity for tax reform but I think talking to Speaker Boehner and Leader McConnell that they are serious about wanting to get some things done. The tax area is one area where we can get things done,” Obama said at an end of the year press conference. continue reading » 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

A credit union interview with Sprout Social

first_img 21SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr What tools do credit unions use to manage social media? It is important that any tool you choose enables you to find and engage with the customers and conversations that matter most to your business. Obviously, I think Sprout Social is a great choice. But as you evaluate tools, you’ll want to look for the core features your team needs. These can include publishing, engagement and analytics, and a user-friendly platform that allows your team to quickly get up to speed. A tool with fantastic mobile apps is also imperative as so much of social management happens on the go.How can credit unions keep up with mentions or member complaints? Delivering the best possible member service should be a priority for credit unions. To extend that experience from in-person to online, it is best to start with powerful and effective social listening. Social listening includes tracking brand mentions across social platforms (for example, keywords, branded hashtags, and mentions of your CU’s name that don’t include your handle). It also enables your team to engage with customers, respond to complaints, and address both positive and negative messages.How do credit unions measure success?Like any business, each credit union should have its own strategic goals and key performance indicators on social media. For teams that primarily use social media to provide customer support, these KPIs might include their response rate and speed of issue resolution. Another common objective is raising brand awareness, in which case the metrics that matter might include impressions, follower growth, website referrals and brand mentions. continue reading »last_img read more

Marketing lessons your credit union can learn from Snoop Dogg

first_imgHe has never won a Grammy. In fact, he has never managed to receive a single nomination for Best Rap Album. Hell, Puff Daddy was able to win the damn thing! So why should we look to the “D-O-double-G” for marketing advice? Because awards aren’t everything. Success is.At 44 years old, Snoop has about $145 million in the bank. He can charge upwards of $100k per concert. He is preparing to feature in his 36th (yes, 36th) feature film — a sequel to Straight Outta Compton. Unlike his rapper counterparts, he hasn’t sold any companies but he has managed to attain something much more impressive than a spot in the Billionaire Rappers Club— he’s attained permanent cultural relevancy. How has he done it? What can you learn from him?Bringing it to MarketStrategy, mainly collaboration with different artists, is fast becoming Snoop’s go-to way to gain attention from followers. How often do you launch a new product or service, with little notice or fanfare, only to be disappointed six months later when members are still acting surprised about this great new thing you’re offering?  Smaller credit unions should pay particularly close attention to partnering with others, especially since “Snoop Dogg marketing” costs few dollars and only needs some elbow grease to get going.An example of this is the “Great Gas Giveaway” we helped organize with about a dozen marketers and the South Carolina Credit Union League. We announced free gas to the first 100 people who showed up at a particular gas station. We tipped the media off the evening before to have almost every media outlet in town covering the event and talking about this great thing the local credit unions were doing. For $2,000 in gas money, we earned over $50,000 in free press for the Credit Unions of South Carolina. What new product or service are you offering that needs some free press, and a lot of it?Leverage the Big DoggsThere is no other rapper better at leveraging other people for marketing than Snoop Dogg. After rapping for more than 20 years, nobody has been able to match his hustle or work with as many people. Snoop Dogg has been featured on more songs than any other rapper. By collaborating with other musical artists of various genres, Snoop can introduce his music to people who would have never listened to him in the first place. What a creative way to find new fans!Often times, when we’re looking to increase member-growth at one of our credit unions, we’ll choose a well-organized non-profit organization with a huge following. Then we present a collaborative promotion to them. It could be as simple as “for every auto loan we do in X month, we’ll donate $25 to your organization.” The catch? We ask the non-profit to promote this to their followers and supporters as well. You could easily replace auto loans with new memberships, checking accounts, or debit card swipes. The important thing is to expose new eyes to your brand by associating it with something positive.How can you sum up Snoop’s successful marketing idea? “The best marketing tactic is not to ask, but to give.” Stop begging for auto loans or new members. Start collaborating and giving. Soon you’ll start receiving. 56SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bo McDonald Bo McDonald is president of Your Marketing Co. A marketing firm that started serving credit unions nearly a decade ago, offering a wide range of services including web design, branding, … Web: yourmarketing.co Detailslast_img read more