He has never won a Grammy. In fact, he has never managed to receive a single nomination for Best Rap Album. Hell, Puff Daddy was able to win the damn thing! So why should we look to the “D-O-double-G” for marketing advice? Because awards aren’t everything. Success is.At 44 years old, Snoop has about $145 million in the bank. He can charge upwards of $100k per concert. He is preparing to feature in his 36th (yes, 36th) feature film — a sequel to Straight Outta Compton. Unlike his rapper counterparts, he hasn’t sold any companies but he has managed to attain something much more impressive than a spot in the Billionaire Rappers Club— he’s attained permanent cultural relevancy. How has he done it? What can you learn from him?Bringing it to MarketStrategy, mainly collaboration with different artists, is fast becoming Snoop’s go-to way to gain attention from followers. How often do you launch a new product or service, with little notice or fanfare, only to be disappointed six months later when members are still acting surprised about this great new thing you’re offering? Smaller credit unions should pay particularly close attention to partnering with others, especially since “Snoop Dogg marketing” costs few dollars and only needs some elbow grease to get going.An example of this is the “Great Gas Giveaway” we helped organize with about a dozen marketers and the South Carolina Credit Union League. We announced free gas to the first 100 people who showed up at a particular gas station. We tipped the media off the evening before to have almost every media outlet in town covering the event and talking about this great thing the local credit unions were doing. For $2,000 in gas money, we earned over $50,000 in free press for the Credit Unions of South Carolina. What new product or service are you offering that needs some free press, and a lot of it?Leverage the Big DoggsThere is no other rapper better at leveraging other people for marketing than Snoop Dogg. After rapping for more than 20 years, nobody has been able to match his hustle or work with as many people. Snoop Dogg has been featured on more songs than any other rapper. By collaborating with other musical artists of various genres, Snoop can introduce his music to people who would have never listened to him in the first place. What a creative way to find new fans!Often times, when we’re looking to increase member-growth at one of our credit unions, we’ll choose a well-organized non-profit organization with a huge following. Then we present a collaborative promotion to them. It could be as simple as “for every auto loan we do in X month, we’ll donate $25 to your organization.” The catch? We ask the non-profit to promote this to their followers and supporters as well. You could easily replace auto loans with new memberships, checking accounts, or debit card swipes. The important thing is to expose new eyes to your brand by associating it with something positive.How can you sum up Snoop’s successful marketing idea? “The best marketing tactic is not to ask, but to give.” Stop begging for auto loans or new members. Start collaborating and giving. Soon you’ll start receiving. 56SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bo McDonald Bo McDonald is president of Your Marketing Co. A marketing firm that started serving credit unions nearly a decade ago, offering a wide range of services including web design, branding, … Web: yourmarketing.co Details
Published on February 8, 2016 at 1:05 pm Contact Matt: [email protected] | @matt_schneidman After back-to-back losses to Louisville and Pittsburgh toward the end of January, Florida State has reeled off four consecutive wins heading into Thursday’s game against Syracuse.The Seminoles (16-7, 6-5 Atlantic Coast) are tied with the Orange (16-8, 6-5) in the middle of the conference standings and will visit the Carrier Dome at 7 p.m. to spell SU from reaching double-digit off days since its win over Virginia Tech last Tuesday.Syracuse is on a streak of its own, having won three consecutive games while allowing an average of just 61 points over that span.“The defense is as good as it’s been,” FSU head coach Leonard Hamilton said of Syracuse on Monday’s ACC coaches’ teleconference. “One of the top defensive teams in the league.”The Seminoles are fourth in the ACC in points per game during league play. FSU posts an average of 75.5 per contest and its high-powered offense will match up against the third-best defense in the conference in the Orange (64.3 point per game allowed in ACC play).AdvertisementThis is placeholder textHamilton has five first-year rotation players at his disposal, two of which lead the team in scoring. Freshman Malik Beasley is fourth in the conference with 17.3 points per game and freshman Dwayne Bacon chips in 16.2 points per contest.“They got so many guys that can score,” SU head coach Jim Boeheim said on the teleconference. “They’ve got tremendous offensive talent.”Ten Seminole players see an average of over 10 minutes per game with no single player averaging more than 30. They also have seven players grabbing over three rebounds per contest and 10 players shooting more than 42 percent from the field.Despite the youth on his hands, Hamilton has made it mesh with Beasley and Bacon at the forefront.“It’s a challenge any time you try to integrate that many first-year players into your rotation,” Hamilton said.“I think they’ve got three guys that are going to be first-round draft picks,” Boeheim said.Since SU’s head coach returned from his suspension, the Orange is 6-2. It stifled one of the nation’s best offenses just over a week ago in a 15-point win against Notre Dame. Up against another of the ACC’s top scoring teams, Syracuse will have to reach into its defensive arsenal once again to continue its hot streak.“Coach Boeheim has come back with this team and he’s rejuvenated them,” Hamilton said, “and they’re playing awfully well.” Comments Facebook Twitter Google+
The forensic audit conducted into the National Drainage and Irrigation Authority (NDIA) has revealed that the India-based company that was contracted to supply the Government of Guyana with drainage pumps was also supposed to provide several spares, but failed to do so.According to the audit report, compiled by Nigel Hinds, of the US$2.9 million paid to Surendra Engineering Corporation Limited of Mumbai, India, for the acquisition of pumps, some US$126,000 was for the supply of spares.“The spares were never received by NDIA,” the auditor revealed, adding that “consequent upon the non-receipt of spares, the contract was terminated on October 8, 2014”.The monies paid were part of an agreement between the Guyana Government and the Export-Import (Exim) Bank of India on July 26, 2010. The agreement provided for a Line of Credit to the tune of US$4 million for the purpose of acquiring, installing and commissioning fixed and mobile pumps. The contract was awarded to Surendra.Hinds noted that while the NDIA was unable to provide the dollar credit line agreement, from discussions and documents reviewed by his team it was noted that Surendra was contracted in May 2011 to supply and install eight fixed and six mobile drainage pumps. As part of the contract, the company had to also supply spares and provide technical support.The auditor pointed out that a total of US$2,991,147 was disbursed, leaving a balance of US$1,008,853, which they are trying to locate.“We are yet to receive a confirmation from Exim Bank through the Ministry of Finance that this balance exists,” the auditor stated.Moreover, it was pointed out that the then Chief Executive Officer Lionel Wordsworth had indicated that four of the pumps were rejected because of poor quality materials. The report further stated that there were significant delays in the shipments from India as was noted at several Board meetings.“The first batch of (mobile) pumps along with auxiliary components along with engine, radiator and hydraulic hoses arrived in January 2013, the remaining pumps along with engine, radiator and hydraulic hoses arrived in March 2013,” the auditor stated.These complete units are presently installed in Region Two (Pomeroon-Supenaam) at Lima Sluice and Three Fields Sluice; at Lusignan, Region Four (Demerara-Mahaica); Pine Ground, Mahaicony in Region Five (Mahaica-Berbice), and in Region Six (East Berbice-Corentyne) at Rose Hall Town Sea Side and Mibicuri, Black Bush Polder.As it relates to the fixed pumps, they consist of several units including: engine and radiator, power take off or clutch assembly, drive shaft, gear box and pump assembly. Most of these components had arrived with the exception of one piece each in most cases.The 14 pumps supplied by Surendra Limited are located at: Albion; Bengal, Corentyne; Black Bush Polder; Canal No 1; Crab Wood Creek; Eversham and Gangaram, Corentyne; Lima, Essequibo; Number 19 and Number 43, both in Berbice.The other locations for the Surendra pumps are: Paradise/Enterprise; Pine Ground, Mahaicony; Rose Hall and Windsor Forest.Surendra Engineering Company Limited had several other contracts with the Government of Guyana, including one for the construction of the Specialty Hospital; however, that contract was yanked from the Indian firm in 2014 after there were allegations of fraud and financial irregularities.Following this, the other contacts that the company had were terminated including the one for the supply of the pumps. As part of the contract, engineers from Guyana were sent to India to inspect putting together of the drainage pumps that were being acquired for local use.
Cabo San Lucas, Mexico- Reported by Elite Traveler, the private jet lifestyle magazineEach June, the pristine shores of Cabo San Lucas transform into a nesting ground for four different species of endangered sea turtles- the Loggerhead, Black, Leatherback and Olive Ridley. These turtles venture back to the Sea of Cortes where they were born, laying their eggs in the soft sand. Unfortunately, many of the eggs and hatchlings are targeted by natural predators and threatened by humans and nearby hotel properties. The Esperanza, An Auberge Resort, recently joined the worldwide conservation effort to protect the endangered sea turtles, offering special programs designed to educate guests and protect the turtles.The Esperanza invites guests to partake in the preservation of the endangered species, adopting a baby sea turtle and releasing it into the ocean at El Suspiro Beach at sunset. The three-hour adventure comes with a turtle adoption certificate, roundtrip ground transportation and drinks and appetizers on the beach prepared by Esperanza’s culinary team.www.esperanzaresort.com