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Marketing lessons your credit union can learn from Snoop Dogg

first_imgHe has never won a Grammy. In fact, he has never managed to receive a single nomination for Best Rap Album. Hell, Puff Daddy was able to win the damn thing! So why should we look to the “D-O-double-G” for marketing advice? Because awards aren’t everything. Success is.At 44 years old, Snoop has about $145 million in the bank. He can charge upwards of $100k per concert. He is preparing to feature in his 36th (yes, 36th) feature film — a sequel to Straight Outta Compton. Unlike his rapper counterparts, he hasn’t sold any companies but he has managed to attain something much more impressive than a spot in the Billionaire Rappers Club— he’s attained permanent cultural relevancy. How has he done it? What can you learn from him?Bringing it to MarketStrategy, mainly collaboration with different artists, is fast becoming Snoop’s go-to way to gain attention from followers. How often do you launch a new product or service, with little notice or fanfare, only to be disappointed six months later when members are still acting surprised about this great new thing you’re offering?  Smaller credit unions should pay particularly close attention to partnering with others, especially since “Snoop Dogg marketing” costs few dollars and only needs some elbow grease to get going.An example of this is the “Great Gas Giveaway” we helped organize with about a dozen marketers and the South Carolina Credit Union League. We announced free gas to the first 100 people who showed up at a particular gas station. We tipped the media off the evening before to have almost every media outlet in town covering the event and talking about this great thing the local credit unions were doing. For $2,000 in gas money, we earned over $50,000 in free press for the Credit Unions of South Carolina. What new product or service are you offering that needs some free press, and a lot of it?Leverage the Big DoggsThere is no other rapper better at leveraging other people for marketing than Snoop Dogg. After rapping for more than 20 years, nobody has been able to match his hustle or work with as many people. Snoop Dogg has been featured on more songs than any other rapper. By collaborating with other musical artists of various genres, Snoop can introduce his music to people who would have never listened to him in the first place. What a creative way to find new fans!Often times, when we’re looking to increase member-growth at one of our credit unions, we’ll choose a well-organized non-profit organization with a huge following. Then we present a collaborative promotion to them. It could be as simple as “for every auto loan we do in X month, we’ll donate $25 to your organization.” The catch? We ask the non-profit to promote this to their followers and supporters as well. You could easily replace auto loans with new memberships, checking accounts, or debit card swipes. The important thing is to expose new eyes to your brand by associating it with something positive.How can you sum up Snoop’s successful marketing idea? “The best marketing tactic is not to ask, but to give.” Stop begging for auto loans or new members. Start collaborating and giving. Soon you’ll start receiving. 56SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bo McDonald Bo McDonald is president of Your Marketing Co. A marketing firm that started serving credit unions nearly a decade ago, offering a wide range of services including web design, branding, … Web: yourmarketing.co Detailslast_img read more

Fulham denied by late equaliser

first_imgArsenal 1 Fulham 1Thomas Vermaelen atoned for an earlier own goal by scoring a late equaliser that denied Fulham their first ever victory at Arsenal.Fulham went ahead midway through the second half when Vermaelen attempted to clear Danny Murphy’s pass to John Arne Riise and succeeded only in putting the ball into his own net.AdChoices广告The Whites were six minutes away from an historic win when Vermaelen headed Theo Walcott’s right-wing cross past Mark Schwarzer.Veteran goalkeeper Schwarzer was outstanding, producing fine saves before and after Arsenal finally scoredThe Australian denied Walcott in the first half and was later helped by Chris Baird, who cleared Robin van Persie’s shot off the line.Schwarzer also saved from Aaron Ramsey and Johan Djourou to ensure Fulham left north London with a point.“A draw for us is a satisfying result for us,” Fulham boss Martin Jol insisted.“In the first half we had seven attempts on goal, but we couldn’t play our football in the last 15 minutes. To get three points you have to do a bit more.”“Arsenal have a winning mentality and showed that when they were 1-0 down. They did everything to score. With their form over the last six weeks, a draw is pleasing for us.”Follow West London Sport on Twitter.last_img read more

Police seek nurse suspected of sexual assault

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREStriving toward a more perfect me: Doug McIntyre “Our fear is that he still has access to women and may still be sexually assaulting additional women.” Gaspar fled with his wife and toddler son after paying $150,000 bail and might have connections from the Sacramento area to Arizona, Colorado and New Mexico, Toosbuy said. Gaspar might still be working in the medical field, police said, or as a massage therapist. “I have every reason to believe there were more victims,” Toosbuy said. Anyone with information can call Toosbuy at 818-374-7724 or 877- LAW-FULL (529-3855). 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! RESEDA – Police sought help Tuesday to nab a male nurse suspected of sexually assaulting at least 10 women at Encino-Tarzana Regional Medical Center. Ramon Eduardo Rodas Gaspar, 39, of Canoga Park jumped bail in July 2006 after he was arrested on suspicion of sexually assaulting three women recovering in the hospital after surgery. Since then, the certified nursing assistant has been implicated in seven more assaults on patients between age 29 and 64. “These women were victimized shortly after surgery, post-surgery,” said Detective Ninette Toosbuy during a news conference at the Los Angeles Police Department’s West Valley station. “They were slightly under the influence, so they were vulnerable. last_img read more