Indian cricket captain Mahendra Singh Dhoni has topped the chart for celebrity endorsements on television during the first six months of this year. From being captain cool to becoming the hottest celebrity as far as the numbers of endorsements are concerned, Dhoni has jumped the queue on some big names in the country. Dhoni is ahead of his closest competitor Shah Rukh Khan by eight endorsements and Master Blaster Sachin Tendulkar by nine endorsements, Adex survey of TAM Media Research has revealed. As per the survey results, Dhoni has 24 companies to his name, well ahead of SRK’s 16 and Tendulkar’s 15, the other top endorsers on the list. The Indian cricket captain Mahendra Singh Dhoni is the no. 1 celebrity endorser.Dhoni even took over the fairer sex’s appeal as superstars like Kareen Kapoor and Katrina Kaif stood far behind him. These actresses’ had a combined share of 45 per cent in the total endorsements of celebrities. During January to June 2010, Dhoni has done advertisements for a host of brands, including Reebok, Aircel, Godrej and TVS. Brighter future aheadIn July, Dhoni signed a Rs 210 crore deal with Rhiti Sports Management and Mindscapes to manage his long list of endorsements and brand associations for two years. The deal, the most lucrative in Indian cricket history, surpassed Tendulkar’s three-year contract estimated worth Rs 180 crore with sports management firm Iconix in 2006.