Orlando, Fla. – March 15, 2019 – Margaritaville Holdings, the global lifestyle brand synonymous with fun and escapism, made the official announcement today that a new Margaritaville Hotel broke ground on Jacksonville Beach on March 8th. Located adjacent to the beach on Ocean Front North, the property will feature 202 guestrooms with Margaritaville’s casual-luxe design, signature food and beverage concepts, a fitness center, and an outdoor recreation area with a pool and fire pits. “Jacksonville is one of the fastest-growing destinations in Florida and is well recognized as a classic beach town escape. We look forward to bringing Margaritaville’s ‘no worries’ lifestyle to those visiting Jacksonville Beach, while providing a new spot for locals to kick back and relax,” said Rick Cunningham, senior vice president of development for Margaritaville. The construction of Margaritaville Hotel Jacksonville is estimated to take 18 to 24 months. Once complete, the property will give guests the ultimate license to chill on Jacksonville Beach, with an exterior beachside pool, a two-story LandShark Bar & Grill and a “LandShark Lookout” observation deck for prime sunset views. Additional amenities include a coffee shop, fitness center and meeting/event space. The Margaritaville Hotel Jacksonville will offer stunning views of the Florida coastline with a U-shaped layout in order to maximize the number of ocean-view rooms for guests. The property will also have an internal parking garage with car lifts to help manage space and adjacent to the hotel, expanded city bike lanes to create a walkable and pedestrian-friendly beachfront area. The location’s design team worked closely with the Florida Fish & Wildlife Conservation Commission to create and place well-lit beachfront pedestrian areas that help conserve local sea turtle populations. Additional details and timing for the hotel’s opening will follow in the coming months. For more information on Margaritaville, visit www.Margaritaville.com. Follow Margaritaville on Facebook at www.facebook.com/margaritaville, and on Twitter and Instagram at @Margaritaville. About MargaritavilleMargaritaville is a global lifestyle brand inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation. Margaritaville features 17 lodging locations and 24 additional projects in the pipeline with nearly half under construction, three gaming properties and over 60 food and beverage venues including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill. More than 20 million travelers every year change their latitude and attitude with a visit to a Margaritaville resort, residential real estate destination, vacation club, vacation home rental or restaurant. Consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel, footwear, frozen concoction makers, home décor, a satellite radio station and more. Additionally, the brand’s food, beverage and spirits lines – including Margaritaville tequilas, rums, LandShark Lager and a new bestselling cookbook – deliver authentic, tropical escapism to fans around the world. Margaritaville, a state of mind since 1977.