South Africa’s large areas of semi-desert scrub and grassland might suggest a certain poverty of plant life. Aside from the fact that a tract of pristine grassland can hold up to 60 grass species, nothing could be further from the truth.Namaqualand is dry, rocky and desert-like for the most of the year except for a few weeks during spring when it yields its floral wealth in dazzling sheets of colour. (Image: Brand South Africa)Brand South Africa reporterThere are eight major terrestrial biomes in South Africa:Nama Karoosucculent Karoofynbosforestthicketsavannagrassland, anddesert.These biomes, or ecological life zones, have distinct environmental conditions and related sets of plant and animal life.Around 10% of the world’s flowering species are found in South Africa, the only country in the world with an entire plant kingdom inside its borders: the Cape Floral Kingdom. While it represents less than 0.5% of the area of Africa, it is home to nearly 20% of the continent’s flora.Also called the Cape Floristic Kingdom, it contains 9 000 species, 69% of them endemic – and 1 435 identified as threatened. It is a World Heritage site and a biodiversity hotspot.The Cape Peninsula alone boasts more plant species than the whole of Great Britain.FynbosThis southwestern area of South Africa is the home of the fynbos (an Afrikaans word meaning “fine bush”), which is composed of ericas (heathers), proteas and the grass-like restios.Most spectacular in flower are the proteas (Proteaceae), which include the king protea – the national flower – and others of broadly similar shape, the pincushion leucospermum types, and spiky leucadendrons. The colour range is vast.The ericas (Ericaceae), the largest genus of flowering plants in South Africa, are more delicate, repaying close examination of their almost infinite variety of colour and form. One or other of these species will be found in bloom at almost any time of the year.These share their Cape home with such beauties as the red disa orchid, one of South Africa’s 479 wild orchids, which grows in the mountains, as well as numerous irises, pelargoniums and many more.South Africa’s pelargoniums, in particular, have contributed greatly to gardens all over the world, as have the arum lilies – the classic white species is from this area, the yellow and pink from elsewhere in the country.The world’s gardens also have South Africa to thank for the agapanthus, gladiolus, Barberton daisy and Gardenia thunbergia, to name a few.Carpet of flowersThe Cape in the spring is a breathtaking sight, but even more astonishing is Namaqualand. Dry, rocky and desert-like for the rest of the year, it yields its floral wealth for a short few weeks in the spring in dazzling sheets of colour.The golden yellow and orange Namaqualand daisies are predominant, but in between them are a wide variety of flowers, including the iridescent succulent mesembryanthemums.Colours here are particularly intense, although there is also much fascination in less colourful species such as the quiver tree (the San, or Bushmen, used to make quivers from its fibrous stem) and the bizarre-looking tall succulent known as the halfmens (half human).And anyone interested in plants’ abilities to adapt to harsh circumstances in a myriad different ways (not all are succulents) need not wait for spring to visit the area.ForestsAlthough South Africa has more than a thousand indigenous trees, large species are relatively scarce in many parts of the country.But they are very much at home in some areas, such as the Knysna-Tsitsikamma forest with its tall stinkwoods, black ironwoods and yellowwoods, and the northeastern region in Mpumalanga and Limpopo, home to the ancient cycads and Lowveld species such as the “fever tree”, so called because of its association with malaria areas.It is also in the north that one finds the famous thick-stemmed baobab, which according to African myth was accidentally planted upside down, accounting for the odd shape of its branches.Then there are the forests of KwaZulu-Natal, where the beautiful shade-loving orange Clivia miniata, a now much cultivated member of the amaryllis family, is found.Another popular orange (and purple) garden flower, now the emblem of the US city of Los Angeles, originates in the Eastern Cape: the strelitzia. In much the same colour range, South Africa’s winters are marked by the flowering of some of the country’s 125 species of aloes.The Eastern Cape’s Greater Addo National Park, which stretches across 180 000 hectares from the coast to the Karoo, includes samples of five of the eight South African biomes mentioned above.Medicinal plants and thorn treesThere is virtually no area of South Africa without its particular floral treasure or species of special beauty or interest.These include succulents that look almost exactly like stones (lithops), mangroves, tree ferns, traditional food plants and those that would kill you if you took a bite, and – one of the most promising fields of study in South Africa – a large number of plants of medicinal value.Some of these, such as the Aloe ferox, a purgative, were discovered to be medicinally useful by the early European colonists; many more have long been known and used by indigenous African people.Yet for all the spectacular plants to be found, perhaps the landscape that most eloquently conjures up the spirit of South African flora is the typical savannah, with its (often dry) grasses and more-or-less thickly scattered shrubs and thorn trees.Lingering images may vary widely, from fynbos field to subtropical forest, but for many South Africans the thorn tree is the nesting place of their hearts.Reviewed 17 May 2017Would you like to use this article in your publication or on your website? 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The Opposition in Punjab hit out at the Congress government on Friday, accusing it of not having any concrete policy to fight the drugs menace prevalent in the State. The criticism came a day after the State government brought back IPS officer Harpreet Singh Sidhu as chief of the anti-drugs Special Task Force, nearly a year after he was removed from the post following reports of a tussle between him and the then DGP. Leaders of the Aam Aadmi Party, the principal Opposition, said the State government’s decision of yet again change the STF chief shows lack of planning and concrete policy. “The Congress has been in power for over two years now, yet the problem of drugs continues unabated. It’s time for taking decisive action, but the government is busy in ‘cosmetic’ moves to save its face,” said senior party leaders Kultar Singh Sandhwan, Sadhu Singh and Gurdit Singh Sekhon in a joint statement here.CM targetedThe leaders also took potshots at the Chief Minister. “The government should give the reason why Mr. Sidhu was removed earlier and why now he is being brought back. While we do not question Mr. Sidhu’s determination towards his duty, the Chief Minister’s intentions are under cloud,” said the leaders.Punjab BJP chief Shwait Malik said that the purpose of setting up the STF was only to corner political opponents. “Replacing officers only proves that if anyone does not cooperate with the government’s whim and fancies, he or she should be moved,” he told reporters.
Sports Related Videospowered by AdSparcRead Next Miss Universe 2015 Pia Wurtzbach will headline the muses who will make their way to the hardcourt. The Fil-German beauty will be Barangay Ginebra’s muse. Wurtzbach won’t be the only beauty queen in the field with Miss International 2016 Kylie Versoza joining San Miguel Beer. Hotel management clarifies SEAG footballers’ kikiam breakfast issue Private companies step in to help SEA Games hosting Don’t miss out on the latest news and information. Rising Kapamilya star Yam Concepion will be Phoenix’s muse while GMA talent Klea Pineda will walk with Alaska.Aya Fernandez, Mutya ng Pilipinas Miss Tourism International, and fellow candidate Anie Uson will be with NorthPort and Rain or Shine, respectively.TNT, Meralco and Columbian have yet to finalize their choices.RELATED VIDEO MOST READ Is Luis Manzano planning to propose to Jessy Mendiola? Blackwater will have two muses with volleyball ace Michele Gumabao and Olympian swimmer Jasmine Alkhaldi. LATEST STORIES SEA Games: Biñan football stadium stands out in preparedness, completion LOOK: Joyce Pring goes public with engagement to Juancho Triviño There will be no shortage of stars when all 12 teams hit the floor during the opening ceremony on Sunday at Philippine Arena in Bocaue, Bulacan.Aside from the players themselves, big-time celebrities and athletes from other sports will bring glitz and glamour to usher in the 44th Season of the PBA.ADVERTISEMENT Kings enjoy blowout win over Magic to stop 4-game skid Not to be outdone is Magnolia, which will parade no other than Sharon Cuneta.Philippine volleyball superstar Alyssa Valdez, meanwhile, will be with NLEX. SEA Games: Biñan football stadium stands out in preparedness, completion SEA Games hosting troubles anger Duterte PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss View comments TS Kammuri to enter PAR possibly a day after SEA Games opening
New Delhi, Oct 31 (PTI) Recognising the crucial role of Sports Science in catering to the needs of athletes in the country, the Sports Ministry has identified five institutions where it will be help set up Sports Science Centres and Sports Medicine departments.Earmarking a fund of Rs 25 crore, the ministry will help establish Sports Science Centres at Guru Nanak Dev University in Amritsar, Lakshmibai National Institute of Physical Education in Gwalior and National Institute of Nutrition in Hyderabad.The Ministry will also provide a fund of Rs 12.50 crores for setting up Sports Medicine departments at Vardhman Mahavir Medical College and Safdarjung Hospital in Delhi and at King Georges Medical University in Lucknow.Sports Secretary Rahul Bhatnagar, who recently took charge from Injeti Srinivas, informed that the fund will be given in a period of five years and after that Universities will sustain themselves.”We need such steps. We have signed a Memorandum of Understanding (MoU) with these Universities and Medical colleges since there is a need for such education and facilities,” Bhatnagar said.Several new courses such as Sports Biochemistry will be added to the University programmes.”A few of these institutions did not have these courses before like Sports Physiotherapy and Sports Biochemistry but these will be taught and we will help in funding the faculty,” Bhatnagar said.At Vardhman Mahavir Medical College, the seats will be increased from five to between 8-10 and it will all begin from the next academic session, starting July 2018. PTI AT PDS PDSadvertisement
oregon bill simmons failed trollFormer ESPNer Bill Simmons – now the owner and operator of The Ringer – attended college at Holy Cross, which landed a 16-seed in this year’s NCAA Tournament. Friday, the Crusaders take on 1-seed Oregon for the right to play in the round of 32. As such, Simmons attempted to poke fun at the Ducks’ program – but somehow failed miserably in the process.Simmons took to Twitter this morning, posting a photo of the 1947 Holy Cross squad that won the national title, asking Oregon fans to show him a photo of their national championship team. Clearly, he didn’t they they’ve ever had one. Except they do – Oregon won the first NCAA Tournament, back in 1939. Simmons quickly admitted defeat.Where is Oregon’s NCAA championship team photo? pic.twitter.com/BP12ahS4kE— Bill Simmons (@BillSimmons) March 18, 2016@BillSimmons Here it is. See you at 4:27 PST. Game On!! pic.twitter.com/TnRhcz6mOd— William (John) Moore (@akajtg) March 18, 2016Touche!!! 1939 vs. 1947 – tonight at 7:30! RT @akajtg: @BillSimmons Here it is. See you at 4:27 PST. Game On!! pic.twitter.com/wYfchlL2Tt— Bill Simmons (@BillSimmons) March 18, 2016The two programs may have the same number of national championship teams, but we don’t think tonight’s game will be anywhere close to even. Simmons probably should have done some quick research before firing off his tweet.
More moments More milestones More memories The resulting MBC Radio Silence report, initiated and funded by Eisai, highlights that many women with advanced breast cancer feel isolated, nervous and alone. In addition, there is a growing need for HCPs to manage both the physical and emotional aspects associated with the disease.The report outlines the following call-to-action points identified to improve the management and experience of people with MBC. There is a need to have:Improved public awareness of MBC as a distinct diseaseThere is a need for public education that living with MBC is very different from living with early-stage breast cancer, as it is a disease that can be controlled but currently cannot be cured – this will help prepare patients as well as educate family members, employers, policy makers and wider society as to the nature of the disease.Related StoriesLiving with advanced breast cancerMetastatic breast cancer patients feel isolated and need more support from HCPs, report revealsMore tailored support for the unique needs of people with MBCThere is a huge discrepancy between information and support currently delivered to women with early disease and those with MBC. Information needs to be streamlined and tailored to women who are facing a terminal diagnosis and there needs to be improved access to social support, to help them make informed decisions and make the most of the remaining time.Greater focus on providing routine access to multidisciplinary teams from the point of diagnosisIntegrated care needs to be delivered to MBC patients upon diagnosis using multidisciplinary teams. This should include a variety of specialists including psychologists, palliative care specialists and MBC specialist nurses, to ensure that oncologists have support in delivering tailored continuity of care through to end of life and the isolation experienced by patients is minimised.The FurtherMore campaign – countering radio silenceTo coincide with Eisai’s MBC Radio Silence report, a new campaign called FurtherMore has been launched by Eisai with advice from pan-European and national patient associations.The FurtherMore campaign showcases the lives of women with MBC across the world through real and personal experiences. Many of these women have found something unexpected from their diagnosis; something universal; a deeper sense of meaning in their lives and their hopes for living as long as possible. FurtherMore explores MBC through these unique and powerful stories, and celebrates what can be achieved when people with this diagnosis get the support they need to live their life to the full.Find out more about FurtherMore at www.furthermore.life.The FurtherMore campaign now calls on people with MBC and their families, to share their own unique and inspiring stories via social media with #FurtherMore and #MBC, and celebrate how they are living their lives with: An MBC patient survey was distributed via patient advocacy groups and through HealthUnlocked between 12–28 August 2018 and had 171 responses from four European countries (France, Italy, Spain, and UK) and Russia. A healthcare professional (HCP) survey was distributed via SERMO between 12–24 August 2018 and had 82 responses from four European countries (France, Italy, Spain and UK). Eisai received advice from the following patient advocates and HCPs to provide insights into the survey findings and agreed a call-to-action to address the unmet patient and HCP needs in MBC: Professor John Crown, Consultant Medical Oncologist, St Vincent’s University Hospital, Dublin, Ireland • Dr Alexia Bertuzzi, Consultant Medical Oncologist, Humanitas Research Hospital IRCCS, Milan, Italy Dr Ana Casas, President & Founder, Fundación Actitud frente al Cáncer, Spain; Medical Oncologist, Virgen del Rocío University Hospital, Seville, Spain Elisabetta Veneziani Santonio, Adolescents and Young Adults (AYA) Collaborator, AYA project, Cancer Center Istituto Clinico Humanitas in Milan, Italy Jean Robinson, advanced breast cancer patient, UK Andrea Cannon, Breast Care Nurse Consultant, Think Pink Foundation, Australia The hope is that, through these stories, we will raise awareness of MBC, and empower all people affected by the disease to go further in sharing information with their HCP about how they truly wish to live out the remainder of their lives.The FurtherMore campaign was initiated and funded by Eisai Europe Ltd. as a service to support people living with MBC. Eisai is dedicated to their corporate human health care (hhc) mission, which is giving first thought to patients and their families, and to increasing the benefits health care provides.Source: https://www.eisai.com/ Nov 22 2018Reviewed by Kate Anderton, B.Sc. (Editor)Metastatic breast cancer (MBC) survival time has doubled in the last few decades in some countries. However, the fight doesn’t stop there. People diagnosed with MBC, also known as advanced breast cancer, want to enjoy the extra moments and create more memories with the extra time they have.To understand challenges currently faced by people with MBC and the doctors that care for them, two surveys were funded and initiated by Eisai Europe Ltd.:
Wake up 2-3 hours before regular wake up time and maximise outdoor light during the mornings. Go to bed 2-3 hours before habitual bedtime and limit light exposure in the evening. Keep sleep/wake times fixed on both work days and free days. Have breakfast as soon as possible after waking up, eat lunch at the same time each day, and refrain from eating dinner after 7pm. Establishing simple routines could help ‘night owls’ adjust their body clocks and improve their overall physical and mental health. Insufficient levels of sleep and circadian misalignment can disrupt many bodily processes putting us at increased risk of cardiovascular disease, cancer and diabetes.”Professor Debra Skene from the University of Surrey Having a late sleep pattern puts you at odds with the standard societal days, which can lead to a range of adverse outcomes – from daytime sleepiness to poorer mental wellbeing.”Co-author Dr Andrew Bagshaw from the University of Birmingham “We wanted to see if there were simple things people could do at home to solve this issue. This was successful, on average allowing people to get to sleep and wake up around two hours earlier than they were before. Most interestingly, this was also associated with improvements in mental wellbeing and perceived sleepiness, meaning that it was a very positive outcome for the participants. We now need to understand how habitual sleep patterns are related to the brain, how this links with mental wellbeing and whether the interventions lead to long-term changes.”Related StoriesResearch sheds light on sun-induced DNA damage and repairNew therapy shows promise in preventing brain damage after traumatic brain injuryRush University Medical Center offers new FDA-approved treatment for brain aneurysmsTwenty-two healthy individuals participated in the study. For a period of three weeks participants in the experimental group were asked to: The results highlighted an increase in cognitive (reaction time) and physical (grip strength) performance during the morning when tiredness is often very high in ‘night owls’, as well as a shift in peak performance times from evening to afternoon. It also increased the number of days in which breakfast was consumed and led to better mental well-being, with participants reporting a decrease in feelings of stress and depression. Reviewed by James Ives, M.Psych. (Editor)Jun 10 2019A simple tweak to the sleeping patterns of ‘night owls’ – people with extreme late sleeping and waking habits – could lead to significant improvements in sleep/wake timings, improved performance in the mornings, better eating habits and a decrease in depression and stress.New international research by the Universities of Birmingham and Surrey in the UK, and Monash University in Australia, showed that, over a three-week period, it was possible to shift the circadian rhythm of ‘night owls’ using non-pharmacological and practical interventions.The study, published in Sleep Medicine, showed participants were able to bring forward their sleep/wake timings by two hours, while having no negative effect on sleep duration. In addition, participants reported a decrease in feelings of depression and stress, as well as in daytime sleepiness.”Our research findings highlight the ability of a simple non-pharmacological intervention to phase advance ‘night owls’, reduce negative elements of mental health and sleepiness, as well as manipulate peak performance times in the real world,” lead researcher Dr Elise Facer-Childs from Monash University’s Turner Institute for Brain and Mental Health said.’Night owls’ are individuals whose internal body clock dictates later-than-usual sleep and wake times – in this study participants had an average bedtime of 2.30am and wake-up time of 10.15am.Disturbances to the sleep/wake system have been linked to a variety of health issues, including mood swings, increased morbidity and mortality rates, and declines in cognitive and physical performance. Dr Facer-Childs said ‘night owls’, compared to ‘morning larks’, tended to be more compromised in our society due to having to fit to work/school schedules that are out of sync with their preferred patterns.”By acknowledging these differences and providing tools to improve outcomes we can go a long way in a society that is under constant pressure to achieve optimal productivity and performance,” she said.This intervention could also be applied within more niche settings, such as industry or within sporting sectors, which have a key focus on developing strategies to maximize productivity and optimize performance at certain times and in different conditions.Source: University of Birmingham
Through this research, we expect to establish our technology as a transformative advance that will be implemented broadly for drug discovery, studies of breast cancer and other malignancies, and precision medicine through incorporating patient-derived cells.”Dr. Hossein Tavana, University of Akron Reviewed by James Ives, M.Psych. (Editor)Jul 2 2019Dr. Hossein Tavana, an associate professor of biomedical engineering at The University of Akron (UA), has received a grant of $1.13 million from the prestigious National Cancer Institute (NCI) to further develop 3D tumor models of triple-negative breast cancer — which may improve drug testing and lead to the discovery of new, more effective anticancer drugs.The 3D models developed in Tavana’s Tissue Engineering Microtechnologies lab, which have already led to several issued U.S. patents, more accurately replicate human tumors than do traditional 2D cultures on a Petri dish, enabling more accurate drug testing and the discovery of new drugs.Related StoriesEngineered stem cells offer new treatment for metastatic bone cancerUsing machine learning algorithm to accurately diagnose breast cancerStudy reveals link between inflammatory diet and colorectal cancer riskNow, with the help of the NCI grant, Tavana is developing much needed “high-throughput” models — that is, many identical copies of the same model — of breast tumors for drug testing and understanding drivers of the disease.Solid tumors are not simply a collection of cancerous cells; they are a rich microenvironment of cancer cells, connective tissue cells, and a mesh of matrix proteins.Combined, they regulate all aspects of the disease, from tumor initiation to growth and metastasis, as well as resistance to drugs used in treatment. Therefore, inhibiting various communications among the tissue cells, cancer cells, and matrix of proteins means having to test a large number of variables to identify effective drugs and dosages of drug treatments. This is where the lab’s engineering approach to create complex tumor models in high-throughput can make a difference. Tavana has now received more than $2 million in federal funding within one year, having already garnered significant support from the National Institutes of Health and the National Science Foundation for his innovative research on 3D tumor models.”Competition for the NIH’s NCI grants is fierce, and universities with a medical school or partnership with cancer centers have a major advantage,” he added. “UA has neither, so it is a testament to the strength of our research that we have secured continuous funding from NIH for the past seven years.” Source:University of Akron
© 2019 AFP Explore further This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Citation: Nissan cuts forecast in first earnings since Ghosn arrest (2019, February 12) retrieved 17 July 2019 from https://phys.org/news/2019-02-nissan-ghosn.html The firm blamed growing costs of raw materials and emerging economy foreign exchange declines for its bottom-line profit dropping by 45.2 percent to 316.7 billion yen ($2.9 billion).The disappointing nine-month performance and a change in accounting methods forced the manufacturer to downgrade its net profit forecast for the fiscal year to March to 410 billion yen, compared with 500 billion yen projected earlier.Annual sales are now seen at 11.6 trillion yen, down from an earlier estimate of 12 trillion yen.The results came as Nissan and its partners Renault and Mitsubishi Motors are seeking to turn the page on Ghosn’s arrest for financial misconduct, which has exposed a rift in the three-way tie-up.CEO Hiroto Saikawa vowed to “refine” the firm’s ties with Renault, whose new boss Jean-Dominique Senard is expected to take Ghosn’s position on the Nissan board.”This alliance is our very big strength and asset,” Saikawa told reporters after the earnings were announced.He said that the firms “respect each other’s independence” but strive for “win-win” results by maximising synergies.But Satoru Takada, an analyst at TIW, a Tokyo-based research and consulting firm, warned the alliance still has a bumpy road ahead.”Confusion surrounding Nissan’s management is expected to last a long time, as it’s not easy for the two companies to strike a deal on tough issues, including capital relations,” Takada told AFP.”It’s hard to find a manager like Ghosn who can take balanced actions,” he said. “We need to watch if the confusion will have a direct impact on its performance from now on,” he added.Brexit uncertaintyGhosn stands accused—among other things—of under-declaring some nine billion yen in salary between 2010 and 2018 and continues to languish in a Tokyo detention centre after being refused bail.Nissan said it was accounting for this under-reported salary—technically owed to Ghosn—although Saikawa said that “I personally don’t think that we will reach a conclusion to pay this money.”The Nissan results came at a tough time for Japanese carmarkers.Last week, domestic rival Toyota slashed its full-year net profit forecast after saying its nine-month figure had tumbled nearly 30 percent as it was hit by investment losses.Honda logged a net-profit fall of 34.5 percent for the nine months to December but revised up its full-year forecasts thanks to strong motorcycle sales.Toyota and Nissan have also seen their strategy affected by uncertainty over a possible British exit from the EU without a deal.Nissan has announced the cancellation of plans to build its X-Trail SUV at its plant in northeast England despite Brexit assurances from the government.Global vehicle sales for Nissan fell 2.1 percent to 4 million units for the nine-month period because of declines in North America and Europe.However, sales for the nine months came in at 8.6 trillion yen, up 0.6 percent on-year. Nissan taps new Renault boss to replace Ghosn on board Crisis-hit Japanese automaker Nissan slashed its full-year forecast Tuesday as nine-month net profit dropped 45 percent in the first earnings report since the stunning arrest of former chairman Carlos Ghosn. Nissan CEO Hiroto Saikawa has said he wants to turn over a new leaf
Peugeot faces myriad challenges to be successful in a market that is huge but also already saturated with some 40 brands and looks to be stable at best in overall sales after a series of records earlier in this decade. “I think Peugeot will struggle to get back into the US market,” said longtime industry consultant Maryann Keller. “It will be expensive and take years.””No one under the age of 50 recalls seeing a Peugeot on the road,” Keller said, adding that 1970s reruns of the schlumpy Peugeot-driving detective “Columbo” are not top of mind any more.Saturated marketPeugeot plans initially to sell vehicles in the US that are imported from China and Europe. “Yes we understand there’s tariff discussions going on right now and so forth,” Dominique said. “But the expectation is we will initially import.”Peugeot plans to launch in a single US state and will then ramp up. The company has identified 15 US states and four Canadian provinces that are especially receptive to imports.The company will explore US manufacturing if there are volumes to justify it. PSA Group Chief Executive Carlos Tavares said this week that the Peugeot—a brand known for its lion logo—is the parent company’s pick for the US market. The company plans to sell Peugeot autos in the US by 2026 in line with a multi-step 10-year plan first announced in 2016.The comeback is being devised as PSA, which also sells cars under the Citroen and Opel brands, faces pressure from investors to diversify its revenues beyond Europe at a time when US sanctions have torpedoed ambitions in Iran and the Chinese auto market has slowed considerably.What kind of cars will be sold? What will be the silhouette? Will Peugeot work through existing dealerships, an expensive proposition in some key cities, or sell directly to customers and skip certain markets?For now, the automaker isn’t offering many details.”We believe we’re being frugal,” said Larry Dominique, chief executive of PSA North America.”We believe we’re being very careful and making sure that we do this the right way because new brands entering the US and Canadian market does not happen very often.”Auto experts say the ambitious plan will not be easy to execute. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Citation: Peugeot plans US return 30 years after exit (2019, March 3) retrieved 17 July 2019 from https://phys.org/news/2019-03-peugeot-years-exit.html A new Peugeot e-208 presented at the French carmaker PSA Groupe headquarters last month. © 2019 AFP US consumers have tilted heavily towards sport utility vehicles, pickups and other large vehicles, which composed around 69 percent of the 17.3 million vehicles sold last year.Peugeot can compete in these markets with models that have sold well in Europe such as the 3008 and 5008 SUVs. But the brand’s smaller sedan models, which sell well in Europe, are deeply out of favor in America.Peugeot also could face tough competition from new entrants, especially China, whose groups such as GAC, Great Wall and Kandi plan to market in the US in the coming years.Niche proposition?Peugeot exited the United States in 1991, having clearly been surpassed by Japanese rivals. In that year, it sold 3,500 vehicles. Peugeot vehicles triumphed at the Indianapolis 500 three times in the early 20th Century and the brand to this day figures prominently at other races such as the 24 Hours of Le Mans in France.The cars are tough to find these days in the United States. The collector’s website Hemmings.com lists one 1987 505 GLS model for $6,495 in Nebraska.Back in the day, Peugeot was known for innovative engineering “but only by really car-savvy people—and mainstream American consumers probably didn’t know anything about them,” said Ivan Drury of Edmunds.com. French carmaker PSA boosts outlook after ‘historic year’ Peugeot vehicles triumphed at the Indianapolis 500 three times in the early 20th Century Explore further At this point, Peugeot has a “clean slate” in the US, Drury said.Italian brands Fiat and Alfa Romeo have had mixed success since being introduced in the US a few years. Sales of Fiats nosedived 43.8 percent in 2018 to 15,521, while Alfa Romeo’s sales dipped 0.6 percent to 23,800.Karl Brauer of Kelley Blue Book warned that Fiat’s performance in the US could be a template for what happens with Peugeot.Fiat “bailed out at roughly the same time that Peugeot bailed out and then it came back into the market almost a decade ago and it’s never really gotten a strong following,” Brauer said. “I think it’s going to be a big challenge for them.”But Dominique said Jaguar Land Rover and Subaru were two examples of brands that had succeeded in carving out niche offerings in cars. “The idea is to focus on customer satisfaction and profitability, not volumes,” Dominique said. “When the volume justifies the investment then we will consider industrialization.”Peugeot launched a car-sharing application, Free2Move, in October in Washington DC. The cars for now are General Motors vehicles, but Peugeot is working to have its own models used. Some 30 years after exiting the United States due to plunging sales, Peugeot is preparing a return to a market where it previously knew glory at the famed Indianapolis 500. PSA chairman Carlos Tavares, pictured in his a 1966s Lola T70 MKIII in 2018, announced that the plans to sell Peugeot autos in the US by 2026 PSA car sales in 2017 by region and by brand